Our Story
Her Elegance
Our Family Store, Since 1976
Avalna is an Indian fashion jewelry brand based in Arcot, Ranipet District, Tamil Nadu. We are the online brand of S M Stores, our family's retail shop in Arcot, which has served customers since 1976.
Every piece we sell is chosen from the same shelves our family has curated for half a century — traditional temple jumkas, kemp-set haarams, and contemporary chains, now available across India.
From our family to yours
Today, through Avalna, we bring the same heritage craftsmanship to customers across India. Every piece in our collection - from traditional temple jumkas to contemporary western chains - is handpicked by our family team with the same care we've given to in-store customers for decades.
Avalna is a registered trade name of S M Stores. GSTIN 33AAHPM9768L1ZZ. First Floor, No. 58, PNB Plaza, Vellore Main Road, Arcot, Ranipet District, Tamil Nadu 632503, India. Every Avalna order is picked from this shop.
Every piece is fashion jewellery: a plated brass or metal-alloy base finished in gold, rose gold, antique gold, matte gold or rhodium, set with American Diamond, Kemp, glass, resin or simulated stones. The plating and the stone are named on every product page, in the product details panel, so you know exactly what you are buying before you order.
Orders are processed within 1–2 business days and delivered within 4–5 business days after dispatch. Total delivery time is 5–7 business days from the day you place your order. Orders of ₹1,000 and above: free shipping. Orders below ₹1,000: flat ₹49.
We accept UPI, credit and debit cards, net banking and wallets via Razorpay, and Cash on Delivery. We offer a 7-day return window from the date of delivery.
Customer support Monday–Sunday, 10:00 AM – 8:00 PM IST. +91 74186 68660 · hello@avalna.com